A History of Reliability

Mr. Charles Browne Fleet founded our company as well as the company’s  first laxative in Lynchburg, Virginia in 1869, and we’ve never forgotten our heritage as a hometown, family-focused business. After more than 140 years, Fleet Laboratories® remains committed to the same mission and integrity our company was founded on, and we’ll never forget that the reason we’re still around is our customers. We’re here to help them look and feel their best, and our longevity is a credit to the trust they’ve placed in us.

FIRST DISPOSABLE, SMALL VOLUME ENEMA.
1953

Revolutionizes the concept of bowel cleansing

Latex-free in 1997

Can also be used as part of a bowel cleansing regimen in preparing the colon for surgery, x-ray or endoscopic examination.

FLEET MINERAL OIL ENEMA.
1960

Lubricant

Latex-free in 1998

Sodium Phosphate free

Softens and lubricates hard stools

Useful when straining must be avoided:  Hypertension, coronary occlusion, proctologic procedures, or postoperative care. Removes barium sulfate residues from the colon after barium administration.

FIRST BISACODYL ENEMA
1976

Latex-free in 1998

Stimulant laxative stimulates sensory nerve endings in the colonic mucosa to produce parasympathetic reflexes. This results in increased peristaltic contractions of the colon. Also used as a bowel cleanser in preparation for x-ray or endoscopic examination. Can be used as a laxative in postoperative, antepartum or postpartum care or in preparation for delivery (under guidance of a HCP).

FLEET BISCOLAX - BISACODYL TABLETS
1976

Departure from rectal products

Stimulant laxative stimulates sensory nerve endings in the colonic mucosa to produce parasympathetic reflexes.  This results in increased peristaltic contractions of the colon.

FLEET GLYCERIN SUPPOSITORIES
1985

Packaged in a resealable jar

Hyperosmotic laxative draws water into the bowel from surrounding tissues to produce a softer stool mass.

FIRST LIQUID GLYCERIN SUPPOSITORIES
1994

First called liquid rectal applicators (changed to liquid suppositories in 1999)

Applicator – squeeze bulb and nozzle

Hyperosmotic laxative draws water into the bowel from surrounding tissues to produce a softer stool mass.

FLEET SOF-LAX®
1995

Stool softener

Departure from rectal products

EneMan® IS INTRODUCED
2000

Created to call attention to the importance of colonoscopies in the prevention of colon cancer

Serves as a fun way to discuss Fleet products

Guest on the Today Show, Tonight Show and Rosie O’Donnell show

FLEET ENEMA EXTRA®
2003

A large-volume enema with 70% more volume than regular Fleet saline enema for extra cleansing and extra relief.

Patented technology granted April 2012

FLEET EASY SQUEEZE® TECHNOLOGY
2005

Innovative, easy squeeze bottle design

Patented technology granted June 2005

PACKAGING DESIGN
2012

Our new Fleet brand design evokes a fresh, healthy perspective.  Each item has been designed to better communicate the product segment in a bright color band. The product type, description and benefits are managed in a much cleaner communication hierarchy to allow the immediate identification of the product.